The mission of the Ludington Area Convention & Visitors Bureau (LACVB) is the official destination marketing organization for Mason County. We seek to market the Ludington Area regionally and nationally as a meeting, convention, wedding and leisure traveler destination.
To achieve this goal of soliciting and servicing the area's large tourism industry, the LACVB works with the Ludington Area business community, civic organizations and local government offices of Mason County.
The LACVB is neither a branch of any government nor a charitable foundation. It is an independent, nonprofit economic development organization which receives its funding from several sources, including:
- A 5 percent assessment (not a tax) on all hotels and motels with 10 or more transient rooms in Mason County.
- Membership dues from the corporate community, private sector, trade and service organizations
The mission of the Ludington Area Convention & Visitors Bureau is to market and sell Mason County to business and leisure visitors in order to maximize economic impact.
In collaboration with our partners, stakeholders and customers, our purpose is to champion the continuous improvement of the region as a unique and memorable tourism destination.